[EBOOK] The Conuest of Cool Business Culture Counterculture and the Rise of Hip Consumerism by Thomas Frank – speedstamps.co.uk

Ment of the way people professional historians and we lumpen masses perceive sixties as an era of Graeco-Egyptian Magick Slave Again (Whispers of Refuge The Astonishing Life of Octavian Nothing, Traitor to the Nation, Volume 1: The Pox Party

If you liked What s the Matter with Kansas do yourself a favor and ead Conuest of Cool It s a hell of a lot academic but you can see the seeds of so much of Frank s later work It also changes how you see culture and advertising Not an easy ead but well worth it A pretty fascinating work Frank explicates the elationship between advertisers and consumers during the 50 s through the 90 s as one of symbiosis many of the ad men capitalizing on cool were themselves part of the same generational cohort they were epackaging hip culture and selling it back to It s easy to Think Of Marketing In EXPLICITLY CYNICAL TERMS of marketing in EXPLICITLY CYNICAL TERMS FRANK DEFTLY POINTS OUT AN cynical terms but Frank deftly points out an truth that is easily overlooked when one discusses companies as though they were people that companies are not actual people but instead are comprised of them and that while the pursuit of capital is the ultimate goal of any company the ways and means whereby that goal is achieved and the extent to which it is pursued will vary depending upon the individuals in the organization Ad men were not obots and in some cases their attempts at marketing also served the dual purpose of being earnest attempts at creating artWith that said Frank apologizes a little too much for the earnestness of the hip ad men Ultimately their purpose is still to appropriate outsider culture and epackage it as something attractive and toothless for the pur. While the youth counterculture emains the most evocative and best emembered symbol of the cultural ferment of the 1960s the evolution that shook American business during those boom years has gone largely unremarked In this fascinating and evealing study Thomas Frank shows how the youthful evolutionaries were joined and even anticipated by such unlikely allies as the advertising industry and the men's clothing businessThomas Frank is perhaps the most provocative young cultural critic of the moment Gerald Marzorati New York Times ,

The Conuest of Cool Business Culture Counterculture and the Rise of Hip ConsumerismPose of commodification The Conuest of Cool serves as a compelling look at the playbook of the sympathetic contingent of the advertising industry useful as a warning But as an apologia for ad men and capitalism I have no sympathy book is an advertising classic that describes how advertisers have taken what is cool which usually involves the trends non conformity and ebellion and packaged it and e sold it to the non conformists Perfect example Even hippies shop for clothes that suit their fancy and at the beginning of the production line is managers that are picking apart the hippie psyche and marketing to that demographic This concept which is efered to as co optation is not the only topic that is breached to as co optation is not the only topic that is breached all in all the book tells of how cool has been interpreted and successfully adapted by advertisers to sell cool Not too long of a ead about 250 pages but it covers the basics of hip consumerism A friend ecommended this to me when I was complaining that it s hard to find good books on post war advertising and I m very glad he did I ve no interest at all in Frank s ecent populist books but this is the one that benefits from that populism it was a dissertation and etains the mind numbing igor needed by that form but it s very nicely written and filled with pleasing anecdotes that pull you through the dull bits The introduction particularly is a masterly state. Ook ReviewAn indispensable survival guide for any modern consumer Publishers Weekly starred eviewFrank makes an ironclad case not only that the advertising industry cunningly turned the countercultural hetoric of evolution into a allying cry to buy stuff but that the process itself actually predated any actual counterculture to exploit Geoff Pevere Toronto Globe and Mail The Conuest of Cool helps us understand why throughout the last third of the twentieth century Americans have increasingly confused gentility with conformity iron. ,